What is the best time to post on Instagram?
Knowing what is the best time to post on Instagram is critical in order to get your content in front of as many of your followers as possible.
Since your Instagram account is unique and has a combination of followers that is completely different than any other account, your optimum time to post on Instagram will also be unique.
In this article you will learn exactly how to find out what is the best time to post on Instagram for your account!
How to Figure Out What is the Best Time to Post on Instagram
First of all, the reason it is so critical to post on Instagram at the right time is because it boosts your reach and engagement.
Instagram’s algorithm determines if content is worthy of being placed near the top of users feeds by the amount of engagement a post gets within the first 30 minutes to an hour after it’s uploaded.
The more of your followers that are active during the time you post, the more engagement you’ll get right away and the more Instagram will push your content towards the top of your follower’s feeds over the course of the next 24 hours.
Instagram is a global platform and has millions of users from all around the world. This obviously means people are going to be active on the platform at all different times.
The key is to figure out what is the best time to post on Instagram for your specific account.
Luckily, with Instagram’s new feature, ‘Insights’ for business profiles it’s super easy to figure this out.
NOTE: For an update on all of Instagram’s important changes check out, 9 Instagram updates you should know about in 2017.
If you haven’t already, switch your account to a business account by connecting it to a Facebook page. Once you do this, after a day or so you’ll have access to Instagram insights!
Click here to view analytics about your Instagram account.
Scroll down and click on ‘See More’ in the ‘Followers’ section.
Here you’ll be able to view the time of day your followers are most active on Instagram for each day of the week.
IMPORTANT NOTE: Keep an eye on what day of the week it is because on Sundays people might be active at different times compared to Tuesdays.
Now that you know this information schedule your Instagram posts for the optimal time on that day.
NOTE: Check out this article to learn how to schedule posts on Instagram.
There you have it, how to figure out what is the best time to post on Instagram.
IMPORTANT NOTICE: If for some reason you don’t have a Facebook page or don’t want to switch your account to a business profile feel free to shoot me an email at luke@bendermedia.co and I’ll help you find the right analytics software to help you find the right time to post.
As always, feel free to leave your questions in the comments.
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